In today’s world, digital tools govern much of our lives.
Paper-based and manual processes are being replaced by applications and smartphones that offer greater efficiency, reliability, and convenience.
Digital transformation is at the top of the priority list for many businesses.
Another important pillar of digital transformation is sustainable facilities management, which increases resource efficiency, reduces environmental impact, and contributes to long-term cost savings.
Artificial Intelligence (AI) is a clear example of how early adopters can differentiate themselves from competitors by offering new and satisfying experiences to their customers.
According to McKinsey, the gap between leaders and laggards in terms of digital and AI maturity grew by 60% from 2021 to 2024. This highlights how crucial it is for businesses to stay up to date with technology now more than ever.
Why Branding and Perception Are Important
According to KPMG, 95% of our purchasing decisions are driven by unconscious and automated processes.
This statistic highlights the profound influence brand perception has on consumer behavior.
A brand shapes how people perceive a business and plays a critical role in determining whether they will choose to purchase from that company or a competitor.
Branding involves every activity a business undertakes and its interactions with all its stakeholders.
A brand is not just a logo or a slogan; it represents the entire identity that a company projects to the outside world.
What is Employer Branding?
Employer branding refers to the reputation a business holds as an employer.
How your company is perceived as an employer can significantly impact your ability to attract and retain top talent, while also shaping your public reputation.
Building a strong employer brand is essential for attracting and retaining the best talent in the market.
According to HR Vision:
- 70% of the global workforce consists of passive candidates.
- Companies with a strong employer brand are 50% more likely to attract passive candidates.
- These companies also save up to 50% on average recruitment costs.
The strength of a business is always rooted in the strength of its employees.
In competitive job markets, it is crucial for companies to invest effort into building a brand that people want to work for.
4 Key Benefits of Mobile Entry Solutions for Strengthening Employer Branding
Clocking in and out of work may seem like a small and simple task. However, there are many ways to enhance employee satisfaction by implementing best practices.
With the rise of remote work, it can be challenging to determine where employees are at any given moment. Instead of wasting time figuring out whether someone is in the office, working from home, in a meeting, or on a coffee break, an online entry system provides greater visibility into where employees are located.
While this may seem like a minor inconvenience, it can be highly beneficial when you need to find someone urgently.
With that in mind, here are some key benefits that mobile entry solutions can offer when building your employer brand.
1. Prioritize User-Friendly Experiences
Mobile entry solutions provide businesses with a simple, hygienic, and touchless way to register visitors and employees.
This is the first opportunity for businesses to make a strong impression on guests.
When visitors arrive at your office, all they need to do is scan a QR code with their mobile device and answer a few screening questions.
This process is efficient and easy, ensuring that guests and potential hires have an enjoyable experience from the moment they step into your workplace.
As part of a more comprehensive digital solution, employees also benefit from Girin’s mobile entry system.
Mobile check-in not only offers contactless entry but also features a digital employee dashboard that includes custom status messages and return times when signing out.
Instead of complicating reception areas with manual, paper-based processes, practical mobile solutions demonstrate that your business is forward-thinking and technologically savvy. This perception strengthens your employer brand as visitors, job candidates, employees, and other stakeholders enter your workplace.
For more information on Mobile Check-In and employee check-in/out systems, you can use this link.
2. Leverage Advancements in Visitor Management Technology
There are many additional benefits to using cutting-edge technology.
Girin’s mobile entry system leverages technology to eliminate manual processes and redirect resources toward enhancing the guest experience.
Instead of visitors crowding the reception area waiting for the person in front of them to finish writing in the logbook, everyone can check in using their own devices.
The pre-approval process simplifies procedures before guests arrive, and live notifications enable staff to meet visitors promptly, reducing wait times.
This solution goes beyond standard check-in features and offers the following additional benefits:
- The ability to create visitor questionnaires and important alerts
- The ability to collect visitor information, including photos
- The capability to generate reports on visitor movements
- Electronic signatures for agreements and non-disclosure agreements (NDAs)
- Wireless printing of visitor ID badges
- Pre-registration for visitors
- Customizable interface to promote your brand
These features reinforce your commitment to providing a seamless, brand-specific experience in your workplace.
At the same time, it increases reception efficiency by allowing reception staff to focus on offering a warm, welcoming experience rather than just handling logistics.
For more information about visitor management and visitor check-in/out, you can use this link.
3. Protect Visitor and Employee Information
TechCrunch reported that over 1 billion private records were stolen in the first eight months of 2024.
When a visitor is asked to share information with a business, they have the right to know that their personal data is secure.
Paper logbooks are vulnerable to security threats, and anyone who looks at the logbook can see other people’s information.
Cybersecurity is considered one of the greatest risks facing businesses globally. Protecting employee and visitor data from the growing number of threats is vital for the success of any business.
4. Enhance the Physical Security of Your Business
Mobile solutions not only protect visitor and employee data but also provide an extra layer of physical security for your organization.
In many workplaces, people can easily walk in from the street. While this may not happen often and may not always cause an issue when it does, it can represent a security vulnerability.
For organizations involved in sensitive work, keeping the workplace secure is especially crucial.
Girin’s visitor management system keeps a record of everyone who enters the workplace and tracks their location in real-time.
This visibility prevents unauthorized visitors from entering your workplace and helps manage foot traffic in the lobby.
It allows authorized visitors and employees to quickly pass through the reception area, preventing unwanted guests from gaining access, even briefly.
The digital solution also helps visitors navigate the building more efficiently, reducing the time they spend on-site.
In Conclusion
Equipping your reception with a mobile entry management system is a quick and easy way to reinforce a strong employer brand.
This system not only strengthens your relationships with employees but also helps to impress all types of stakeholders and visitors.
From the moment visitors and potential employees step through the door — or even before — they begin forming their perceptions of your company.
Having tools that enhance your employer brand and position you as a thought leader and technology pioneer makes the process of attracting and retaining qualified employees much easier.
Learn more about how Girin can simplify employee and visitor management, or sign up for a 14-day free trial today.
